with all stakeholders affected by their activities. Stakeholder engagement should aim to include all impacted, as well as interested, stakeholders, to varying degrees.
Stakeholder mapping and analysis
Stakeholder analysis is a process of gathering and studying information about stakeholders to determine with whom to engage, about what, with what level of intensity, and with what frequency. It helps determine who to prioritise for engagement and which stakeholders require a tailored engagement approach e.g. vulnerable groups or those with high levels of influence.
One of the aims of stakeholder analysis is to understand people’s underlying motivations and analyse the root causes of stakeholder concerns or aspirations (though the cause does not alter the level of importance of the issue). Individuals have a variety of motivations for engaging with a site, ranging from wanting the best for their community through to a desire for personal or group gain. Understanding these motivations supports the design of relevant and effective engagement approaches.
Stakeholder analysis should also aim to understand:
- how the stakeholder may be affected by site activities
- the stakeholder’s level of interest in or expectations from the site and what these relate to
- the stakeholder’s history with the site, including previous engagements, involvement in projects, history of grievances or incidents
- the stakeholder’s level of influence on the site, via their influence on other stakeholders or directly e.g. through decision-making around permitting
- which other individuals or groups the stakeholder may legitimately represent
- any areas of knowledge, expertise or capacity the stakeholder holds that may be relevant to the site in relation to managing potential social and human rights impacts and risks, or delivering opportunities. This includes capacity for mediation and conflict resolution.
- any potential constraints to the stakeholder’s participation in engagement activities (see section below on assessing vulnerability)
- stakeholder preferences and responsiveness to different types of engagement and communication techniques. This may be based on cultural preferences, education levels, demographic factors or physical location
- Stakeholders’ direct or indirect involvement or association with any conflicts and the nature of this involvement (see Section 4J. Conflict Management for further guidance on conflict analysis); and
- Stakeholder attitudes and positions on different issues and towards other stakeholders
An impact v. influence/interest map provides an initial understanding of priorities for engagement. Table 3A.2 provides guidance on how to rate a stakeholder’s level of impact and influence/interest. Greater weighting should be given to vulnerable stakeholders, who are likely to be disproportionately affected by impacts (see below for vulnerability assessment).
While this type of map provides useful guidance on engagement priorities, Social Performance teams should continuously review whether all stakeholders are being heard, and ensure disproportionate attention is not being given to those 'shouting the loudest'.
Table 3A.2 Stakeholder mapping: Impact and Influence/Interest ratings
Figure 3A.3 provides an example mapping matrix. Sites can use this technique to map all stakeholders or ‘zoom in' to produce separate maps for stakeholder sub-groups or specific issues/activities. The map provides a better idea of the level of effort (time, resources) to allocate to the stakeholders in each quadrant.
Stakeholder maps are fluid: people's relationships and attitudes vary over time, and stakeholders may come and go. Social performance teams should review stakeholder maps on a regular basis.