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2.3. CHECK

There are two main elements that Social Performance teams should put in place to monitor and evaluate their stakeholder engagement processes:

  • Internal monitoring and evaluation (M&E) against stakeholder engagement objectives
  • External input from stakeholders.

Task 8 – Monitor and evaluate

M&E is designed to track implementation and verify the effectiveness of stakeholder engagement activities. Under the Social Way, sites will have defined a long-term stakeholder engagement objective, as well as outcomes, outputs and activities needed to achieve the objective. M&E indicators for all impacts on, and processes relating to, external stakeholders should be recorded and tracked in the Social Way Monitoring and Evaluation Framework (see Section 1 - Governance).

Selecting indicators to measure outcomes and effectiveness of engagement

Indicators for stakeholder engagement often draw on useful but simplistic measurements, such as numbers of consultations held and frequency and level of attendance at events. While necessary, particularly in relation to tracking activities and outputs, they provide few insights into the actual value of individual initiatives or the process as a whole. Indicators for outcomes and effectiveness should reflect some or several of the following considerations:

  • Quality of participation – numbers are important in determining interest, but so are the level and nature of contributions by stakeholders. Silence may indicate a lack of understanding, a lack of interest or a lack of trust. Equally, excessive interventions by certain stakeholders can disrupt meetings and inhibit the participation of others.
  • Representation ‒ who attends, who doesn’t, which stakeholders contribute and which don’t can be a useful guide as to whether certain groups feel excluded or intimidated.
  • Inclusivity – Social Performance teams should explicitly record their interactions with individuals or groups identified as vulnerable in the SEP. This will allow them to track whether the site’s engagement processes are reaching all segments of the affected population. Challenges should be noted and addressed through updates to the SEP.
  • Analysis and information – while engagement can be valuable in and of itself, it should also provide both site and stakeholders with perspectives, ideas and understanding. Meetings and events should also be assessed based on the knowledge and information shared and to what extent stakeholders have understood information being shared.
  • Decision-making – similarly, whether and how decisions are reached, and the extent of agreement amongst different participants, are important indicators of success.

Monitoring and evaluation should involve both internal and external stakeholders, informed by the needs of the local context. When evaluation is conducted, the approach considers perception analysis.

Box 3A.13 Stakeholder perceptions

Some of the sentiments that stakeholders express may be based on perception rather than fact, and the degree to which the criticisms are founded or not will require further study.

Even when untrue, unfavourable perceptions have the potential to damage the company's reputation and relationships. It will be important to determine if negative perceptions are based on poor site performance or a lack of communication or engagement that has led to gaps in understanding.

For these reasons, all recurring complaints and criticisms warrant careful consideration. They should be documented and should inform the stakeholder engagement approach and messaging.

Understanding perceptions

There are many mechanisms available to learn what stakeholders are saying and thinking about the site:

  • Perception surveys and analysis
  • SMS surveys
  • Media monitoring
  • Analysis of grievances and consultation logs
  • Informal engagement (anecdotal evidence, conversations)
  • Formal engagement (public consultations, structured discussions on specific topics or with specific groups,)

3A.2 Guidance | Check
3.Engagement and analysis  |  3A Stakeholder engagement  |  3A.2 Guidance  |  Check